And when your original broadcast is of higher quality, that makes repurposing that video even more effective. Being able to use equipment like a DSLR camera to produce truly high-quality video streams is a real differentiator in a world where everyone can go live from their phone. That’s what the rest of this article is all about. When you want to up your game and make your live streams a magical experience for your audience. Don’t get hung up on gear and technology until you’re completely comfortable in front of the camera, and with your subject matter & audience.īut there may come a time when you want more.

Stephanie Liu and I both believe that if you’re just starting out in your live streaming journey, your best place to begin is with simple live streams using your smart phone or a web cam. That’s what we want you to achieve with your live broadcasts. They want it to be “magical” and they train every one of their employees, and plan every aspect of the park, to ensure you really do feel as though you’re at the most magical place on Earth. Walt Disney World has the same approach to your day at their amusement park. In marketing we refer to that as “high production value” - that combination of exceedingly well-done aspects that lets the consumer know, without having to actually tell them, this is going to be a quality experience. The staff are meticulously trained, and every aspect of your dining experience is top-notch. Why do the best restaurants stand out then, without necessarily having a stand-out thing they excel at? Because everything’s great.įrom the food to the decor to the service, the best restaurants pay attention to every detail. I bet it was a little harder to pick just one thing though at that great restaurant. The service is always warm and friendly at one, while perhaps another has the absolute best Pho you’ve ever tasted. Now, what was it that made you think of that restaurant? Was it the food? The atmosphere?įor average to really good restaurants, it is usually pretty easy to single out one specific thing that they excel at. Easily one of the nicest restaurants in town.

Perhaps an anniversary or special occasion of some kind?įor me, I'd have to pick Mother's Day brunch at Fleming's Steakhouse in St. I want you to think back to a recent time. Have you ever been to a really nice restaurant?

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